Search & Win | Xbox Live, 2013
My role
Led design team and designed content for an interactive experience that would engage and guide users in the US and UK to complete enough movie & TV searches to conduct a regression analysis.
Ideated and designed content. Produced design assets, achieving partner sign-off in first round review. Also produced, programmed, and published event in the US and UK markets.
Outcome
User engagement exceeded expectation, returning needed completed searches. Xbox R&D successfully conducted their analysis and reported to stakeholders that their experience had exceeded expectations.