Bing Ads | 2014
V1: Conveying the concepts and landing the layout
V2: Tuning for voice/tone and clarity
My role
As project lead, I ideated a concept that enabled us to show and tell the match types story. As content designer, I created content that interacted with the visual design to produce a more relevant, resonant one sheet.
Outcome
Match Types 101 became a popular, highly downloaded one sheet. Also used by Bing Ads Sales and Support teams, it later became the basis for an ebook.